For career women who’ve mastered everything but their weight.

Break the up-and-down cycle with strength and Pilates, simple anti-inflammatory nutrition habits and behavioral science, built for real, exhausting weeks.

See the programs

Ana lying on her side on a pink mat, top leg lifted over a small pink ball, one arm raised, the San Diego skyline through the window behind her.
Our members

Women who mastered their mind and body with the CHEMISTRY method

Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Before and after The Formula
Ana in a red and white striped dress in a kitchen, turned towards the camera.
Before
Ana standing on a mat in a sports bra and shorts, holding a pink dumbbell in each hand.
After
My transformation

I know the start-stop cycle because I lived it too.

For years I hated my body, and I saw discipline as something I just was not capable of. Deeply researching habits, motivation, behavior and emotional regulation gave me the tools to completely transform my life, and it became the foundation of everything I teach.

You don’t have a discipline problem. You don’t understand how to build habits, regulate your emotions and show up the day after you miss.

All the other workout and nutrition plans were written for your best week. When you’re full of energy, have a clear schedule, nothing going on. But the truth is, real life has no weeks like that. So when your life did not match the plan, the plan had no answer, so you assumed the problem was you.

The point

All this time you thought you needed discipline. Discipline was just the output of working with your brain and not against it.

See the programs →

Ana Celis holding a Pilates ring in the studio, city skyline behind her
Meet your coach

Hi, I’m Ana!

I’m a certified Pilates instructor and personal trainer, and I combine both with behavior-change tools informed by research on habits and motivation. So you’re not just following workouts. You’re learning how to build a routine you can always come back to.

It took me years of trial and error, and what I built is everything I wish I’d had at the start.

  • CERTIFIED PILATES INSTRUCTOR
  • ISSA PERSONAL TRAINER
  • NASM + AFAA CEUs
In their words

What they send me

WhatsApp message about getting back to it after missing three days.
WhatsApp message about the voice messages and lessons helping.
WhatsApp message about having a bad week without starting over.

Not your average coaching program

You have done the other kind. This one leaves out the parts that made you quit.

No streaks to break

Nothing resets because you took a week off.

No meal plan to fail

You decide what changes, and when.

Someone actually there

Voice messages and check-ins from me on WhatsApp, and the groupchat in the app.

Free

Start with one workout

A full lower-body strength and Pilates workout, about 40 minutes, plus The Day-After Plan: 5 things to do after you miss a workout.

Watch the free workout →